Durwood Fincher is an entertainer, a linguist, and an insightful comedian.

As Dr. Robert Payne, Durwood portrays the bad example of contemporary business-speak, using language to mislead. 

'Dr. Payne' begins his bogus presentation which sounds like he is making sense. But if you listen carefully, it becomes obvious that what he is saying makes no sense whatsoever. Slowly the crowd begins to catch on and laughs ensue.